Click on any project to see more info and details.
Forest Gnome
The final pieces were used in TV spots.
This project was generated full CGI, that means that no element is real or photographic, everything is generated by computer. We use a unique workflow in the country, which is guided by post-production and composition, to achieve great results by saving render resources. We use this type of pipeline in all our productions, generating a differential factor as we achieve high quality projects with less time and budget.
Kitchenaid
TV spot and social media.
At Pigmalion Animation Studio® we are proud to present this animated short created for KitchenAid, a 100% CGI production that is part of an unprecedented global campaign. Each element was carefully generated by our artists using 3D/CGI animation, without the intervention of real or photographic images, demonstrating the power of high-level digital animation.
This project leverages Colombian talent and highlights the potential of animation as a narrative tool in contemporary advertising. Thanks to the trust of KitchenAid, visionary agencies, and brands, we were able to connect creativity, technology, and emotion in a visually stunning piece.
We implemented an exclusive pipeline in Colombia, designed to optimize rendering resources without compromising quality. This workflow allows us to deliver cinematic-quality advertising productions, making a clear difference in the advertising landscape.
Loco de la Ganga 2025
Pieces for TV spots.
In Pepeganga's “El Loco de la Ganga 2025” campaign, Pigmalion Animation Studio was key in transforming a creative idea into a vibrant and memorable visual experience. Through a unique production pipeline in Colombia, we combined cutting-edge technology—including LiDAR capture, high-performance rendering, and advanced 3D integration techniques—with the talent of a multidisciplinary creative team.
Each scene was designed to convey the brand's energy and personality, optimizing processes to achieve cinematic-quality results in record time. Our approach not only ensured technical precision, but also allowed us to explore innovative visual proposals that enhanced the campaign's message, consolidating Pigmalion Animation Studio as a strategic partner for brands seeking impact and excellence.
Storyboards:
Colombian Princess
Designing a Colombian princess who, in addition to holding the throne, wields the strength of a warrior was a creative challenge that we at Pigmalion Animation Studio took on with passion and purpose. We wanted to bring to life a character that fused the cultural richness of Colombia with the strength and determination that inspire new generations.
To achieve this, we partnered with Autodesk, incorporating cutting-edge technology in modeling, animation, and rendering, along with the multidisciplinary talent of our team. This process was developed within a unique production pipeline in Colombia, which allowed us to explore every detail—from the symbolism of her costumes and weapons to the expressiveness of her gaze—with technical precision and artistic sensitivity.
The result: an authentic, powerful, and visually stunning heroine, capable of inhabiting both the imaginary of tradition and the most advanced worlds of contemporary animation. A creation that reaffirms Pigmalion Animation Studio as a bridge between cultural identity and technological innovation.
Comarriquin
TV Spot - Super Bowl
In the redesign of “El Comarriquín”, the iconic mascot of Comarrico, Pigmalion Animation Studio took on the challenge of honoring its essence while projecting it into a new visual era. Our team fused cutting-edge technology—including high-precision 3D modeling, advanced texturing, and state-of-the-art facial animation tools—with the artistic sensibility necessary to preserve the emotional connection the brand has built for decades.
Every stroke, every gesture, and every detail was carefully developed through a unique creative pipeline in Colombia, which allowed us to combine technical efficiency with aesthetic exploration. The result: a renewed character, versatile and full of life, capable of shining both in traditional media and in immersive digital environments, consolidating Pigmalion Animation Studio as a strategic ally for brands that seek to evolve without losing their identity.
le Stagioni
TV spot
In this project we use a workflow unique in the country , we use cutting-edge technology to generate animations with high quality standards. We use this type of pipeline in all our productions Guided by the post-production workflow, we were able to add different environments and scenarios using a single render, thus optimizing time and budget in the project. generating a differential factor by achieving high quality projects in less time and budget.
BADIA®
TV Spot - super bowl
This spot was made to be broadcast at the Superbowl 2024, marked a milestone in national advertising, reaching the most important business media such as Forbes®. (read article)
The entire spot was made with 3D animation, no element is real footage. In this project we use a workflow unique in the country, which is guided by post-production and composition, to achieve great results while saving rendering resources. We use this type of pipeline in all our productions generating a differential factor by achieving high quality projects in less time and budget.
La Roche-Posay®
AR Experience and Fake Out of Home (FOOH)
Experience in AR capable of being reproduced from the web, and Fake out of home (FOOH) video for advertising in Colombia. In this project we use a unique in the country workflow, which is guided by post-production and composition, to achieve great results while saving rendering resources. We use this type of pipeline in all our productions generating a differential factor by achieving high quality projects in less time and budget.
Bargain Crazy
Pieces for TV spots.
In this project we use a workflow unique in the country, we use cutting-edge Lidar technology to capture and integrate animation with high quality standards. We use this type of pipeline in all our productions Guided by the post-production workflow, we were able to add different environments and scenarios using a single render, generating a differential factor by achieving high-quality projects in less time.
Behind the Magic:
Storyboards:
Garfield: Cooking an alliance
Spot for cinemas.
To no one it's a secret that collaborations between brands are one of the most effective strategies in advertising, however, there is a market in the entertainment industry that everyone wants to target, cinema. This generates trends, from the songs that go number one on the charts to how we dress, which is why many brands want to appear and collaborate with several of these licenses.
Last Saturday, March 27, those attending the premiere of the movie “Garfield: Away from Home” were able to witness the union between the world of the endearing character Garfield, created in 1978, and that of the mascot of one of the brands that carries 71 years in the hearts of Colombians, the Bambino of Doria food products.
This alliance was made by the Colombian animation studio Pigmalion Animation Studio® (a studio that has resonated for having carried out a campaign for the last Superbowl 2024) it was not an easy task to carry out since the licenses of these characters are not easy to obtain and even less the permissions to intervene in the original work, to solve the mystery we had the opportunity to speak with Felipe Fierro (Creative Director) and Oscar Segura (Technical Director):
“Initially there was some fear at Sony, since they do not usually make this type of alliance in Latin America due to the high quality standards, and since it was an animated film, it required a render that was up to par. It was certainly not an easy task, it required a critical eye supported by all the human and technological talent, both nationally and at Sony in Los Angeles, but everyone involved was very satisfied with our work and that fills our soul, being able to do possible the impossible.”
On the other hand Alberto Pujol (Head of Marketing at Sony Pictures) commented on May 1st through
from your Linkedin:
“When planning Garfield promotional alliances, pasta and lasagna products were a must. Not only becau-
se Garfield feels passion for this type of food, but also because we needed a brand very close to Colom-
bian families’ preferences and traditions. Then the magic appeared. The idea was to integrated Bambino
(Doria´s character Embassador) with Garfield and his love for lasagnas.“
Without a doubt, this alliance is proof that the union between talent and technology in the country is reaching more and more corners of the world and is raising the name of Colombian creatives.
BAMBINO
For Pigmalion Animation Studio® it was an honor to have made the new image of the iconic character “El bambino” from Doria food products / Nutresa – with the occasion of his 70 years, creating not only the design, but also several pieces and iterations of it for different formats and media, from print to audiovisual guidelines for TV, being the first characters animated in the history of Colombian advertising in speaking in sign language.
Pringles
Advertising spot made entirely in CGI to celebrate the change of image of the traditional Pringles potatoes.
PALETA DRACULA
Monsters of the Future
Whenever October approaches for all Colombians it is a tradition this season to eat the legendary Dracula palette from Crem Helado! We are proud to have been part of this year's collection with “Monsters of the Future” a collection that not only includes traditional collectible figures, but also a mobile video game and an augmented reality (AR) experience to see and interact with your favorite monsters.
ANCESTRAL
Doria food products
Presentation of the new line of ANCESTRAL products from Productos Alimenticios Doria / Nutresa.
Modeling, texturing and Hyperrealistic rendering.
Digital Double modeling.
The modeling of digital doubles for cinema and television is one of the most used practices for visual effects (vfx). In Pigmalion Animation Studio®, thanks to our human talent and technical level, we can recreate this type of complexity in our characters with the standards demanded by the film industry.
Otoño
The final pieces were used in TV spots.
In this project we used a unique workflow in the country, which is guided by post-production and composition, to achieve great results by saving render resources. We use this type of pipeline in all our productions, generating a differential factor as we achieve high quality projects with less time and budget.
Project for Sarku Japan.
The final pieces were used in singles and TV spots.
Our proposal was based on a brand study to generate model and render (product shot) without being rigid and boring, using the advantages offered by an animation studio over other limiting media such as video and photography, giving us free rein to the imagination. Additionally, different Asian elements such as dragons and sushi were combined, this is how this wonderful project DRAGON ROLLS finally sees the light.
Harley Quinn™
Character look proposal - DC Comics.
In the realization of this project it was necessary to take note of several emotional and morphological aspects, the look of the character had to be updated with three-dimensional technology , but without neglecting many of the canonical aspects that characterize it.
The small details in the textures of the wardrobe, as well as the 4 different hair systems that we use allowed us to give this character a realistic appearance and meet the quality standards demanded by the client and the animation industry in general.
Captain America™
Digital double modeling.
The modeling of digital doubles for cinema and television is one of the most used practices for visual effects (vfx). In Pigmalion Animation Studio®, thanks to our human talent and equipment, we can recreate this type of characters with the quality standards demanded by the film industry.
Spider-man™ Homecoming
Character Design test - Marvel Comics®
Currently the preview of characters and concept art is not exclusive for 2D, more and more producers and studios are encouraged to test materials, lights and colors for their characters. For this project we carry out a character with hyperrealistic finishes with the quality standards demanded by the international industry, to be later integrated as a digital double.
Additionally, several facial animation tests were done.
Animation for Advertising
Advertising campaign.
Prevention campaign for health entities carried out as a measure to reduce the spread of STDs. Through 3D animation, using a very simple visual language and easily identifiable characters, we were able to narrate an idea that communicates in a clear but fun way a very serious message.
In Pigmalion Animation Studio® we always make a consensus between the technical and artistic department to achieve results with the quality demanded by the international animation industry. For this, both departments work hand to hand since the beginning generating different tests of animation, Rig, lighting, texturing and composition.
This is how our studio manages to create unique high-impact styles for each project , for advertising or more complex visual effects for cinema and TV.
Within the process, one of the most important parts is the Rig, this allows to give life to a model, in Pigmalion Animation Studio® every day we generate tools that allow us to speed up these processes and achieve professionals looks that allow the animators to work with total freedom.
Product shot Render
Ad for Samsung - Yanbal.
3D modeling in advertising has a great advantage over video and photography, since through modeling, texturing and hyper-realistic rendering techniques, it is not only possible to replace a conventional product shot with a more entertaining animation, but also highlight the attributes of the product, whether physical or narrative aspects that the commercial needs, thus finding the perfect sample of the product, generating more desire and having more scope in the final target.
Bear: Cartoon for films
cartoon for films.
Bear is a project in which a character was made for an advertising campaign. What made this project so special is that It was used only in cinematographic advetising before the screening of films in cinemas. Thanks to this the project had technical and artistic requirements to achieve a character with the quality standards demanded by the international film industry.
Cheetos®
Product modeling.
The modeling and rendering of the product is one of the modalities, that when it’s well done, generates a lot of impact and remembrance in the spectators, thus generating successful campaigns for different brands and agencies. This project is proof of this, using the advantages offered by an animation studio over limiting media such as video and photography , the imagination is given free rein with a creative idea, achieving images that no lens would have succeeded.
Deer
Art Direction.
In Pigmalion Animation Studio® we carry out an accompaniment with professionals from conceptualization of the project to generate oriented products with a specific style and direction.
In this way each project is unique, using different styles and technologies, achieving more impact and scope in the final target.
Coca-Cola®
Product Shot.
3D modeling in advertising has a great advantage over video and photography, since through modeling, texturing and hyper-realistic rendering techniques, it is not only possible to replace a conventional product shot with a more entertaining animation, but also highlight the attributes of the product, whether physical or narrative aspects that the commercial needs, thus finding the perfect sample of the product, generating more desire and having more scope in the final target.
The film “Alma de héroe” , directed by Orlando Pardo, will also premiere an animated logo for the producer Océano Digital created by the Colombian animation studio and Vfx company, winner of the CG Award, Pigmalion Animation Studio® who were also in charge of the realization of visual effects of film.
Lion®
Pigmalion Animation Studio® Mascot
Lion is the official mascot of Pigmalion Animation Studio® , with her we want to demonstrate that it is possible to make a character for cinema, television or advertising with the international quality standards as nobody in the country currently offers.
Thanks to our human talent and technological resources we can tackle highly complex characters that compete with foreign productions.
In Pigmalion Animation Studio® we have a team trained to work with professionalism and accompaniment from concept art (art direction) to modeling, bone system, animation, rendering and composition, giving results that generate remembrance in the public.
